Writing Samples

SAMPLE 1 – EMAIL OFFERING TRAVEL BOOKING SERVICES

SUBJECT: How to Avoid a Dysfunctional Gilligan’s Island Vacation…

Hi Family Vacation Planner:

Lyn here with a crazy story to tell you…

“If you want to go on an island vacation, Bora Bora is the only place to go. That’s what you should do.”

The words of my husband’s 44-year-old boss – He had no kids, we had a 4-month-old daughter and 5-year-old son…

But it’s Tahiti. Sure costs a lot per night so it’s gonna be perfect. Right?

Here’s what happened:

At OUR luxurious vacation resort, smack bang on the beach… Bora Bora.

It was cute in a grotty sort of way. Kinda like, the castaway crew on Gilligan’s Island could’ve built it.

Air- conditioning was a six-inch gap between the roof rafters and the walls… Temperatures in the low 90’s plus humidity at a sweaty 100%. Also, the perfect welcome mat for local creepy crawlies to dance across the ceiling.

Add to that, no laundry or laundry service. Baby and kid… Hello!

No general shop within 40 miles to buy diapers or even sunblock.

The gourmet salads in our meal plan came from a huge can of what suspiciously looked like Del Monte 3 bean Mexican dip poured into the one-size-fits-all bowl right in front of us.

And, the highlight meal of the trip was New Years. An Island style barbecue. Pig buried in a pit smoked in palm leaves. It tasted sensational BUT it was only to appease us as were kicked out onto the dark beach to eat. They’d rented out their restaurant for the evening…

The reality is, when it comes to deciding on your ideal vacation destination, the internet shows you more choices than the canned shelves in Walmart.

It should be easy – but it isn’t.

Why does this happen?

When you punch in your specific requirements, why do you get most times a mess of other styles of hotels as well?

Why don’t you feel confident that you’ll get everything you planned?

I’ve got something to share that might relieve your angst.

INSERT LINK HERE

XXX XXXXXXX XXXXXXX is the answer. We vet hotels on your behalf.

We know if a hotel is trying to pull the wool over your eyes offering a service they don’t really have.

We also know what hotels do have. Even services or attractions they’ve forgotten to mention on their website.

Because our travel inspectors delight in making unexpected visits to all our hotels.

And, if any of their amenities break down, they let us know. We give you the heads up. No nasty surprises.

In fact, hotels pay us to stay on our exclusive list. They want to be held to high standards.

That’s something other hotel booking systems leave out…

It’s true to say that hotel chains do quality control “in house.” But none of them make it easy to decide between thousands of random choices.

So, to quickly and easily be able to choose the right vacation destination… And have the comfort of receiving our guarantee that your requests will be met.

Isn’t that what you REALLY want?

INSERT LINK HERE

Why not check out XXX XXXXX XXXXXXX today?

This could be what you’re looking for… The one place that offers you the perfect vacation location with your specific requirements in mind. And, in a fraction of the time it takes to weed out the good from the bad on your own.

In fact, I’m so convinced that this vacation booking system will transform your vacation experience, I’m willing to put my money where my mouth is with a 100% no-risk guarantee.

Give it a try. Sign up and log in to our site. Put it to the test.

And if it doesn’t do everything I’ve promised—and more—you’ll get every penny back. I absolutely refuse to take your money.

Talk about a worry-free test drive. There’s no risk to you whatsoever.

Is it worth spending a few dollars a month to know you’ll have a tailored to you vacation every time?

INSERT LINK HERE

Now, let me remind you…

You’re not shelling out big money here… Just a few dollars a month (roughly the price of a coffee a week) to ensure you get the vacation YOU want this year.

Plus, you can get planning on your next vacations and it still costs you practically nothing.

So why wouldn’t you jump all over this?

INSERT LINK HERE

I’ll see you on the travel site…

Happy Travels,

Lyn
P.S. If you sign up today, I’ve got some special travel bonuses waiting for you.

See if you can use one or two of them on your next trip.

INSERT LINK HERE
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SAMPLE 2 – NEWS ITEM WRITTEN USING EXCERPTS FROM A 20 MINUTE INTERVIEW WITH CLIENT

SUBJECT: TV Interview: Team of Writers Set to Revolutionize Sales in the Massive Hotel Industry…

Jeremiah Magone is the owner of Hospitality Copywriting. He will be interviewed by Brian Tracy in February about how hoteliers can get more direct bookings and increase the lifetime value of their guests.

The interview will air on the ABC, NBC, CBS and FOX networks.

Jeremiah has been a member of AWAI since 2012 (American Writers’ & Artists Inc.) AWAI is the world’s leading publisher of direct-response copywriting, travel writing, photography and graphic design for home-study programs…

Jeremiah’s business success relies on his team of well-trained copywriters.

I joined Jeremiah’s copywriting team in December 2016, along with 15 other AWAI members.

I think this is such an exciting development for writers, so I grabbed a few minutes of Jeremiah’s time to interview him before his TV appearance! Here’s some of our chat…

What do you have planned for your copywriting team?

If you go back and think about the hospitality industry, it’s traditionally a brick and mortar business. They got business by being in a good location, by being off the interstate, and what not…

But in 2008, the economy bottomed out, they fired a lot of their sales team and started relying on the Booking.com and Expedias of the world… OTAs as we call them … Online Travel Agencies.

Because of that, they started doing more and more and more bookings through those channels. This was a big transition for hotels and the OTAs helped them along by providing something that’s really critical for hotels. They provide track-ability. The OTAs can say, I gave you 200 reservations last month, now you give me $5,000 in commissions. I realized – that track-ability, is essentially direct response marketing.

So what I’m doing with the hospitality copywriting team is bringing track-ability to hotels, individually. I’m giving them that power so that when they use social media they know exactly how many reservations they get, through Facebook, for example.

I can say – “Hey, last month we gave you 30 reservations on this channel and that’s worth 58 room nights, these are their names and this your ROI.”

In the end, that makes hotels they feel good about writing me a check for a percentage of that business… Because they can see their margins are less expensive using our copywriting services than using an Online Travel Agency.

Here’s how AWAI’s training opened the door for Jeremiah in the Hospitality Industry…

I started working with one of the big industry players, GuestCentric, just on retainer, doing prospecting work for them. (That’s the tracking/direct response platform we use for hotel marketing.) Then, by using the copywriting skills I’ve learned through AWAI for email marketing, I showed them I’m good at business to business communications.

That helped me turn our working relationship into much more of a partnership. And now, even though I get a check from them every month, I get to do what I want to do. He looks to my leadership. You’ve got to love copywriting!”

How much work do you think you can generate for your team of copywriters?

Well, it’s kinda funny. During my time banging the phone for GuestCentric, I’ve found it’s something I love to do.

I’m currently working on calling a list of 208 hotel management groups, which control 4812 hotels across the US. So all I have to do is get my foot in the door with one of these, and I’ll have work for the entire team.

Just yesterday, for example, I had conversations with 3 nice management groups. Each of these control 30 or 40 hotels…

And with GuestCentric’s client base of 2,000 hotels, worldwide, there are new opportunities opening up, every day.”

 So, that’s a ton of NEW opportunities for ALL copywriters who are aware of this shift in hospitality marketing!

I commented on how intriguing this idea was and Jeremiah responded with this…

Thank you. You know, the internet is becoming the world’s biggest a direct response medium. Stores like Home Depot, who never used to sell anything online, are now online retailers. And so our skills as copywriters are becoming more and more sought after.

So, because of that, I think the idea of turning the hospitality industry into a direct response industry is a message that more and more people are going to be drawn to.  And, of course, that’s really good for all of us!

That’s why, when Brian Tracy interviews me in February, I’m going to make sure to make the point that, by using copywriting, by using AWAI’s principles of direct response marketing, we are changing the industry in a big way. I’m really looking forward to this chance to share my message, and support my team.

So, that’s it!

Pretty exciting, right?

I’ll give you a heads up before the interview airs, so you can tune in…

BUT, you don’t have to wait to start on your writer’s life! Read about the top, 9 proven writing opportunities available in this special report: – 9 Ways You Can Make a Very Good Living as a Writer.  It’s FREE!

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SAMPLE 3 BLOG FOR NETWORK MARKETING

Subject: Reality Series Shows You How to Target an Audience

Targeting an audience is about knowing where to find prospects so that your advertising costs are low AND you generate maximum sales… Right?

I’ll use The Discovery Channel’s no. 1 rated Friday night TV Show Gold Rush to illustrate three ways their advertisers hit their target. We’ll cover Demographics today and Psychographics tomorrow.

Let’s talk about targeting an audience using Demographics…

Demographics are verifiable facts about your audience. Like what you’d find on a census.

If you’re not already gathering information using customer data cards, don’t wait any longer. There are {free and low-cost tracking tools – LINK} you’ll find helpful.

Age – Why is this important?

Because, there are many age specific places to advertise. Also, your advertisement must appeal to the age group you’re marketing to.

Take a set of Harry Potter Lego for example… This product could be placed in magazines for children or parents.

As you’ll read tomorrow, your message to the child about to nag his parent, will be different to your approach directly to the parent.

I mentioned Gold Rush, with a large audience of 18 to 49-year-old males. The show is littered with ads for Kay Jewelers. You’ll see why that works in a moment.

These are some broad categories your prospect could fit into…

  • College student/Recent grad
  • 25-35
  • Empty Nesters
  • Baby Boomers
  • Senior Citizen

Gender – There’s a slight trick to this. Aim at the buyer. Not necessarily just the user.

Back to Gold Rush and ads for Kay Jewelers. Aimed to attract the guy in the hunt for something special for his girl. (In the 18 to 49-year-old audience) BULLSEYE…

…Of course, because Gold Rush is about gold mining, it seems logical to macho men. (Their season finale even beat March Madness College Basketball.)

OR

On Father’s Day, you might want to appeal to the woman making a gift purchase for their man. So, that means, place the ad. in front of the wife. Say, ads for men’s gift items in a women’s magazine.

Location – Where do they live?

Look at local areas to advertise if you identify a dense population of prospects. You’d be surprised how many of your competitors overlook this lucrative target in the belief it’s not a big enough market for them.

Ethnicity – Don’t ignore your audience’ cultural background.

You may find your product fits a need that cannot be exported easily from their country of origin.

Spoken Languages – Does your audience read a foreign language magazine or newspaper?

You may find some additional places to advertise that aren’t being used by your competitors.

Disposable Income – High-end products aren’t going to target an audience in a cheap low-quality magazine even if the advertising costs little.

What budget does your audience fit into? Is their income…

  • Limited
  • Moderate to Abundant
  • Abundant

Lifestyle – For example, garden equipment won’t sell in a retirement magazine aimed at readers who live in condos where the properties are maintained by a Home Owner’s Association.

Even if you place iconic older “sex symbols” Sean Connery or Harrison Ford in the ad., the readers don’t need garden equipment.

Here’s my suggested handful of categories to start with…

  • Yuppie
  • Workaholic
  • Generation X
  • Family Oriented
  • Retired independent home owners
  • Condo. style dwellers

What Are Your Buyers Interests & Hobbies?  – Advertisements that appeal to a common interest can attract their attention…

  • Athletics – what kind/kinds?
  • B-B-Q or other cooking
  • Relaxed getaways to country Bed ‘n Breakfasts
  • Traveling overseas
  • Arts or crafts
  • Collectors of stamps, cars or any other specialty

Tomorrow, we’ll focus on targeting an audience using Psychographics…

This is where the real fun begins.

Psycho – What makes your audience tick? Their hot buttons or emotional reasons to purchase.

Which brings me back to Gold Rush.

You see, one of the cast members conveniently “popped the question.” So, Kay Jewelers developed a cheesy love story using the manly Gold Rush cast member. He, of course, opened an engagement ring box with the Kay Jewelers logo clearly positioned.

And

Gee, if the girl happens to be sitting faithfully with her man watching, don’t you think he’s getting vibes of emotion… Maybe excitement and anticipation?

I’ll send you the target an audience with Psychographics post in the morning. {Just click here} to give me your email address.

Bye for now…

Lyn

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SAMPLE 4 – ARTICLE PROMOTING TENNIS RACQUET SALES

The Nick Kyrgios Racquet – Yonex Ezone DR 98

Nick Kyrgios racquet is the Yonex Ezone DR 98. Yonex states they are “Breaking the mold with the world’s first tennis racquet to feature premium grade NANOMETRIC DR carbon graphite, the EZONE DR gives players increased flex and repulsion plus a larger sweet spot for dynamic power.”

Kyrgios plays an attacking baseline style game. He is well known for being able to hit spots on a dime. In particular, his serve. Nick Kyrgios racquet power provides added ability to take even more time away from his opponents.

The Yonex Ezone DR 98 is available at TennisExpress.

 

 

 

 

 

 

Nick Kyrgios Early On

Nicholas Hilmy “Nick” Kyrgios was born in Canberra Australia on April 27th, 1995. Nick’s father Giorgos(George) originates from Greece while his mother Norlaila is from Malaysia. He has two siblings… A brother Christos and a sister Halimah.

Nick, who was also a talented young basketballer, gave up the sport at 14 years old to concentrate on tennis. In the same year, leaving his tennis instructor of 10 years… Coach Andrew Bulley. He displayed so much respect for his childhood coach, even 5 years after leaving Coach Bulley’s instruction, Kyrgios stated “He’s not just A tennis coach, he’s THE tennis coach.”

Nick Kyrgios as the Young Rising Star

Kyrgios achievements as a young Pro have been almost overshadowed by “bad boy” antics. These include volatile comments directed at his player box, the media and even disrespectful quips about Stan Wawrinka’s girlfriend, which resulted in fines and suspensions.

Roland Garros 2013

 

 

 

 

 

 

However, when speaking purely of his tennis talent, Kyrgios is a former world junior no.1. He won the Australian Open boy’s singles title in January 2013. Also, two Grand Slam doubles titles in 2012 at the French Open and Wimbledon. Plus, he played an important role in securing an Australian victory in Junior Davis Cup.

In July 2014, Nick burst into the spotlight by defeating world no.1 Rafael Nadal in the fourth round of the Wimbledon Championships. He became the first teenager to defeat a world no. 1 in a Grand Slam event since 2005. It also ranked him in the Top 100 for the first time… The last teenager to achieve Top 100 was his good friend Bernie Tomic 3 years prior.

{YOUTUBE VIDEO LINK}

He has continued to build on his accomplishments, impress and anger tennis fans plus officials all at the same time.

Want to see if Nick Kyrgios’ racquet or another Pro’s is perfectly suited for your game? Check out XXXXXXXXXXX.com

We’ve developed a proprietary algorithm that finds your perfect tennis racket. Answer a few questions and we’ll analyze thousands of data points and scour the latest and greatest available rackets for you. Our unbiased and accurate results will save you tons of time and improve your game. Stop guessing at what racket you need and know for sure in under 2 minutes.

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Please contact me for any of your copywriting needs by clicking here.

Bye for now…